This Sunday is anticipated to be a record-breaking Father’s Day, with American consumers expected to treat dad to more than $15.5 Billion in celebrations and gifts—and one of the most popular ways to celebrate is to dine out.
So how can you help your bar or restaurant stand out as a destination of choice and boost your bottom line this Father’s Day?
It’s all about going the extra mile and offering something special for your patrons. Drink and menu specials are a great place to start, but it’s pretty likely that your competitors will have something similar planned. Focus your attention on opportunities to personalize your customer experience, and don’t overlook the small details to leave a lasting impression this year.
For example, try creating a custom playlist; it could be a simple as songs performed by dads, to your own father’s favourites—or you could take it one step further by taking song requests from guests who are dads. Advertise by posting on your social sites, creating simple table-toppers, menu inserts, or create a funny chalkboard message to grab the attention of passers-by. It’s a simple way to inspire conversation with your guests, provide a little entertainment and share something different.
Another simple way to go the extra mile for your guests on Father’s Day is to personalize the experience with your screens. Update scrolling messages with the names of dads who visit your establishment, invite your staff and regulars to include photos of their dads in a sideshow, or queue up photos and custom messages for guests who make reservations in advance. The Brightside Tavern is a great example of how to leverage your entertainment system to engage your guests and build customer loyalty.
Don’t have the time but still want to create a great vibe? No worries, we can help. Control Play can create custom playlists and manage your entertainment for you. For most special occasions, we create ready-to-go playlists—and you can find our Father’s Day mix available in your player now.