You may have heard of Wacky Wings—a sports bar with a hyper-focus on the “big game.” The walls are lined with TVs playing sports clips and highlights all day, every day, and they’re known for their endless chicken wing sauce and style options.
Their sound just wasn’t complementing their experience or desired vibe.
Control Play’s Music Mixology team examined Wacky Wings’ dayparts and observed that they were attracting a mature working lunch and after-work crowd, but excluding families or younger demographics.
To achieve a vibe that was both family-friendly and still appealing to Wacky Wings’ loyal customers, the mixology team created a playlist strategy that allowed their music to be controlled by Control Play’s automation schedule to change throughout the day as the crowd does:
A compromise of rock, classic rock and top 40 during most of the day leading into dinner
Dinner time: 60% top 40 and 40% classic rock
After dinner, pre-and post-games: very high energy and top 40
Saturday and Sunday nights are geared towards the 18-25 demographic by including dance/EDM categories
As the holidays approach, the mixology team begins including holiday music to Wacky Wings’ branded experience: 1 or 2 holiday songs per hour from late November, and gradually escalating to 3 to 5 holiday songs in mid-December. The holiday content is rested after December 31st.
“The music videos have been working great! The feedback has been awesome. Control Play is a great solution for my business entertainment!”