Control Play Sets Up Bars and Restaurants for Summer Concert Season
“Cause a little bit of summer is what the whole year is about.” ~ John Mayer
Music festivals and concerts are abundant each year summer rolls around and drawing the right crowd from these events can mean a significant boost in revenue for bars and restaurants. That’s why Control Play has made it our mission to help our subscribers in this effort with concert series and festival-specific playlists. HD music videos and hit tracks from artists appearing in the biggest summer music festivals can all be found in our seasonal, “SummerFest” series playlists: Alt & Rock, EDM, and Pop/Top 40.
If guests are visiting your area for these events, make your place their go-to before/after concert destination. And if the big festivals aren’t happening in your neck of the woods, there’s no reason your guests can’t still enjoy its music!
Professional Music Mixologist Chris McEwin hand curated these massive playlists for this very reason. McEwin explains, “the basic idea is that you probably can't travel all over the country, and in some cases the world, to catch all the best shows. So, we wanted to work with our subscribers to bring the hottest acts to their neighborhoods. Now you can enjoy the biggest hits, and some rare cuts, from all of the biggest festivals—without the over-priced drinks and sunburns!”
To accomplish this, McEwin researched the 25 best music festivals happening this year. From Bonnaroo and Lollapalooza, to Woodstock 50 and Outside Lands, this summer’s most popular artists come together in HD playlists that are strategically crafted to exceed your guests’ expectations.
The work that the Music Mixologists on our Playlist Team put into each and every song, video, and playlist is just one of the many reasons Control Play is a step up from basic music streaming services. Our hand-picked playlists are loaded with metadata relating to the song’s artist/album, record label, genre, explicit/non-explicit ratings, energy level, and BPM. These data-driven playlists ensure the right vibe for the right guests at the right time and can be scheduled to change or not, depending on how you want to craft the experience.
Yes, we add new music daily, but we’re also constantly pushing for innovation in creative ways to help our subscribers achieve the most success possible. That’s why we create seasonal playlists like our SummerFest series, or holiday mixes for whatever national celebration is approaching.
Of course, we don’t expect you to do that kind of work, you’re busy enough as it is. We take that off your plate because we’re passionate about crafting these innovative digital, audio/video experiences that bring “Wow moments” to guests in bars and restaurants.
Additionally, you can let your guests know that you’ll be sharing the sounds of summer in your venue or on your patio with our integrated digital signage solution. While you’re at it, advertise your special menu items, events, and social media pages while their favorite artists’ videos play on your TV screens. You can schedule it yourself directly from the player or remotely, if you wish—or you can always email or call our Creative Team to have them schedule it for you according to what times you’d like your digital signage to appear.
If you haven't upgraded your bar or restaurant to music video yet, click the button below and we'll gladly show you a live demo of how our service works to enhance your guest experience and modernize your venue.
Posted by Kevin Avram
Kevin Avram is a marketing communications specialist, creative writer, and is passionate about helping businesses grow to their fullest potential.