5 Ways Hosting a Theme Night Benefits your Bar or Restaurant

Theme nights are a great way to attract new customers, build loyalty and engage with your regulars. They can also boost your revenue and power-up your promotions. Hosting a theme night doesn’t mean cramming your bar or restaurant full of party-crazed maniacs—unless that’s your goal, of course—theme nights can benefit a variety of environments and range from a sophisticated soiree to a rough n’ tumble, buckin’ bronco shindig.
Still not sure if a theme night is right for your bar or restaurant? Here are five ways hosting a theme night can benefit your establishment:

Harry Potter cauldron with dry ice, wand, and candles featuring Control Play logo


1. It can help boost your social media game

Theme nights provide great material for social media, help you to build followers, engage with your networks and join in new conversations.

Encourage your guests to post their photos from theme night and tag your establishment. You can then comment or share their photos with your network and create a whole social circle based on your night. 

\You can expand your social media reach by using hashtags related to your theme in your event promotions. For example, if you’re hosting a Harry Potter night, use the hashtag #HarryPotter to join fans’ conversations and connect with people who share an interest. Not only will you be promoting your event, but reaching a group of people who you might not have had the chance to meet. Conversely, you can create your own unique hashtags—like #PotterParty, etc.—for people to connect specifically over your event.

2. It can connect you to other businesses in the community

Hosting a theme night provides an opportunity for your bar or restaurant to reach out to get to know—and potentially partner with—other businesses in your area. Even if it doesn’t directly result in a partnership this time around, new contacts means new customers or partners in the future.

3. It can help you reach new audiences

Hosting a theme night can help you reach new crowds that may not otherwise have visited your establishment. For example, if you’re hosting an Olympics theme party, you might attract new guests who are interested in watching the Olympics, but have never visited your bar or restaurant before. Their interest in your theme night could be the first thing that gets them through the door.

4. It helps you increase revenue

Hosting a theme night can help boost your revenue by bringing in more visitors and new crowds, enhancing your marketing outreach, and providing the opportunity to promote specials and other upcoming events. You’re sure to notice a bump to your bottom line.

5. Helps you retain customers and attract new ones

People like to have fun! If your theme night appeals to your target clientele and is a success, new customers will come back and bring friends.

preview of Control Play's guide to Theme Nights at bars and restaurants


Check out our step-by-step guide to planning a successful and fun theme night in your establishment.


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