Advertising is critical to the success of bars and restaurants everywhere. With an over-saturated market and a lot of establishments looking the same, it’s hard to stick out and get the business you deserve. Typical advertising just doesn’t cut it anymore.
If you’re looking for a way to entertain, engage, and inform your guests, then it’s time to consider digital signage.
Digital signage has a lot of benefits, including increased consumer education and brand loyalty, and enhanced customer experience. Here we'll learn how digital signage can improve your sales and draw in new customers.
Get a Strategy
There are a lot of bars and restaurants out there just playing whatever on their TVs—and a lot that are using stale signage like PowerPoint slides on rotation with last year’s specials. Delivering engaging content can be difficult, but putting a little forethought into what it is that you really want to advertise makes for a great strategy.
Business success is built on proper promotion. You might consider working with a partner to help you gain a sharper focus on what your goals are. You can analyze food and beverage offerings, what kind of traffic you have during what time of day, any special events coming up and what customers like to watch. Take all of these into account when building a strategy so that the proper use of digital signage can empower your bar or restaurant and increase business.
Infotainment is the integration of entertaining content with information that interests your customers and is relevant to them. Your infotainment needs to engage and influence your customers in order to increase your sales through relevant offers. Digital signage infotainment is most effective when it’s crafted with information that’s relevant to the guests who attend your bar or restaurant. This relevance is achieved with custom branded messages that are delivered during appropriate parts of the day. That's your key to increased sales.
Use Customized Video Text and Content
Video text helps promote food and drink specials on your TVs. With the help of the right system, you can create, save, and schedule unlimited messages to automatically play at scheduled times. Even better, use your bar or restaurant’s own custom messages to talk about special events, like watch-parties, and any other promotions that are relevant at the time. You can even use video text to announce birthdays and other celebrations of guests in your bar.
With the right partner, you can use pre-made digital signage templates and work together to design top-notch visuals that pair well with your overarching strategy. Having a well-thought-out strategy with customized content increases sales, and digital signage that has relevant content will improve your business and help you hit all of your goals.
To learn more about how digital signage can improve your bar or restaurant,
click the link below for our free guide!