How Digital Signage Can Improve Your Sales


In this day and age, advertising is critical to the success of bars and restaurants everywhere. With an oversaturated market and a lot of establishments looking the same, it’s hard to stick out and get the business you deserve—and typical advertising doesn’t cut it anymore.

Simply posting on social media or creating collateral to pass around your community won’t deliver the results you are looking for, but adding in advertising while guests are in your establishment, and you have a unique way to make sales soar. If you’re looking for a way to entertain, engage and inform your guests, then it’s time to consider digital signage.


Digital signage has a lot of benefits which include reduction in perceived waiting time, consumer education, brand loyalty enhancement, customer experience improvement and enhancement of brand image. Keep reading to learn how digital signage can improve your sales and draw in new customers.

Get a Strategy

You might be thinking—there are a lot of bars and restaurants out there that play things on their TVs—and a lot that are using stale digital signage like powerpoint slides on rotation with last year’s specials. Delivering engaging content can be difficult, but putting a little thought into what you want to advertise makes for a great strategy.

Business success is built on proper business promotion. With a partner to help you gain a sharper focus on what your goals are, you can analyze food and beverage offerings, what kind of traffic you have during what dayparts, any special events coming up and even what sports customers like to watch. All of these are considered when building a strategy that will power your bar or restaurant and increase business, all with the use of proper digital signage.

Use Infotainment

Infotainment is the integration of entertainment content with information content that interests and is relevant to your customers. Your infotainment needs to engage and influence your customers to increase your sales through relevant offers. It’s proven that digital signage and infotainment is incredibly effective when it’s created with the right information that’s relevant to the guests that attend your bar or restaurant. Entertaining, relevant information is your key to increased sales. Relevance is achieved with custom branded messages that are delivered during appropriate parts of the day. 

Use Customized Video Text and Content

Video text can help promote food, beverage and drink specials on your TVs. With the help of the right system, create, save and schedule unlimited messages to automatically play at scheduled times. Even better, to make advertising the most effective, use your bar or restaurant’s own custom messages to talk about specials, fun events, watch parties and any other promotions that are relevant at the time. You can even use video text to announce birthdays and other celebrations of guests in your bar.

With the right partner, you can make use of pre-made digital signage templates and work together to design top-notch digital signage that pairs well with your overarching strategy. Having a well thought out strategy with customized content has been proven to increase sales and digital signage that has the right content and the right call to action will improve your business and allow you to hit all of your goals.

To learn more about how digital signage can improve your bar or restaurant, please click the link below to get more information.

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Posted by Control Play