May,3/2018

How In-House Advertising Can Boost Your Profits

Nowadays, it's likely that you’ve got someone working at your bar or restaurant who also manages your social media accounts—it might even be you! You’re creating graphics and ads to post on Facebook, Twitter, and Instagram that promote your various specials, but did you know you can use those same graphics inside your restaurant, too?

two martinis being held up at a bar by two women

Control Play has introduced our “Upload Infotainment” feature, which allows you to add custom digital signage in your music video system. Just put the files on your console (we recommend a USB stick, but you could also put the files on your phone, or even e-mail them to yourself) and you can upload them, schedule them, and play them on-demand.

I’ve spoken to a few people who don’t think branding and advertising inside the restaurant are that important. “They came here—they know where they are, right? My wait staff will tell them about the specials.”

Sure, but do they know what’s coming up tomorrow? Next week? Next month? Think about how much more receptive to advertising you’d be if you’re already having a really great experience at the place that’s being promoted!

How many times have you heard this story: “We were out with friends a few nights ago and went to this place—it was great, but I can’t remember what it was called…”

Having your logo, brand, and name up on the screens will help those new customers remember where they had such a blast, which means better word-of-mouth advertising and more repeat business.

We’ve created a one-minute tutorial video to walk you through the process. Of course, if you need help, all you have to do is click the chat box at the bottom of this page—our support team is available seventeen hours a day, so chances are, if you’re open, we’re open!

Start uploading your images, videos, and even audio clips today with Control Play’s Infotainment Uploader feature.

 


Creative Services Team

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