Want to give customers the most bang for their cluck? Then it’s time to start planning (and mastering) wing night at your bar or restaurant. High-volume wing nights are perfect for drawing a crowd, gaining repeat customers and delivering a simple yet delicious food that’s universally appealing. All it takes are a few special touches, the right music and a great recipe and you’ve got a killer wing night that you can repeat every week to maximize your profit. Don’t be a chicken! Keep reading to learn how to master wing night once and for all.
1. How many wings do you need?
Forecasting how many wings you’ll need will help you better prepare for wing night, and being prepared means less of a chance of failure. Using this simple formula, you'll understand just how many wings you need to prep which will give you the best chance for maximizing profit.
Take your daily sales of wings by day for each week for ten weeks, then multiply this by about one and a half which will give you around the amount of wings you should be preparing for your wing night.
2. Cooking your wings
If you’re a restaurant or bar that stakes your name on the freshest food possible, it would be wise to cook the amount needed the morning of your wing night. If you’re less concerned or have a monstrous amount of wings to cook, try precooking.
Precooked wings are good for three days if refrigerated and are the best time-saving option. Precooking your wings also reduces the time it takes to get the wings from the kitchen to the table, which means more satisfied guests. Wings can be pre-fried—make sure that once they’ve cooled, you get rid of excess oil and portion them into bags correlating with order sizes. For pre-roasting, season them, place them in the oven, let them cool and then portion them.
3. Prepare for high volume
Make sure all kitchen stations are prepared before you go into your wing night. Doing so will help keep service speedy and efficient—which means increased revenue. Set trays of sauces out, pre-set your portions of celery, carrots, bleu cheese and ranch and even pre-plate your service ware which means after they get sauce and are plated, the servers can keep running them out to the tables.
For saucing, make sure you use just the right amount, and make sure you cut any flavors that feature too much vinegar—one of the least-preferred ingredients in wing sauces. Keep in mind the amout of sauce you need as well. For an order between nine and fourteen pieces, you should coat in ⅓ cup of sauce. Thinner sauces spread more evenly where thicker don’t—so be mindful of this.
4. Promote your wing night
Make sure you use your social media accounts to promote wing night. There are plenty of fun and engaging ways to get guests excited about it. Try a loyalty program to get guests coming back for more to earn free wings or deliver discounts like an all you can eat night or price per wing night. These will drive guests to your establishment and if you can seal the deal with quality, delicious wings—you’ll earn the repeat customers you deserve.
5. The right soundtrack
Believe it or not, playing the right tunes will keep customers in your establishment and ready to order more wings. Playlists that are put together by music-obsessed curators can hit the right note for customers and daypart—all of which are taken into account. The right music for the right people at the right time means an increase in business and customers that enjoy their entire experience and want to keep coming back for more.
To learn how curated, hand-selected playlists can improve your restaurant or bar, click the link below to find out more.
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