Did you know that background music drives our behavior? The impact of music is undeniable—bars and restaurant owners need to assess their customer base, most popular dayparts, price points, and times of operation, and decide what kind of music is the best to play—a generic playlist is never the answer.
Let's dig a little deeper and find out why you should start using personalized playlists in your bar or restaurant, and how it can help increase your business and create loyal customers.
1. It sets the mood
Personalized playlists help shape the mood and atmosphere of your bar or restaurant—something patrons don’t get at home. Guests come to your establishment because they want something different and something that feels special. You might be selling fun, romance, excitement, convenience, expectation, entertainment or just a good old fashioned place to celebrate—but whatever the reason, these factors can all be introduced and influenced by music selection.
Think of how jarring it would be to hear hip hop or Top 40 pop songs in a high-end restaurant; the same goes for a dive bar playing classical. Music has a much larger effect on mood than you might think. Even if you think you have your customer base nailed down and understand what they want, it takes a great music curator to really break it down by daypart, clientele, and ambiance, and then customize the perfect playlists for your establishment with all these factors considered.
2. It makes guests stay longer
When guests hear music they enjoy and it fits the experience they're having, they'll want to stick around for another round of drinks or snacks. This is especially true when you have hand-selected, curated playlists that're specifically created for your audience and daypart. Music that’s for the right people at the right time can have major effects on your bottom line, including guests staying long after a game is done, event has passed or meal has finished. This also translates to hitting your sales goals month over month.
3. It creates repeat customers
Customer loyalty can be a real struggle, but music can help.
Just like using social media and advertising to connect with your audience, music is a tool to just that—and must be used with the same frequency. You might think that popping on any old playlist will work in the same way, but it really doesn't.
Playlists that are developed for your specific situation can garner a much stronger effect than canned music with no consideration for your audience. Unsophisticated playlists assembled by someone who knows nothing about you, your business or your customers, serves no one.
Take the time to consider your music along with your price point, audience, and time of day. Finding the music to match those factors will influence how much your guests spend, how much they enjoy the experience, and if they want to come back to your establishment or not.
Loyal customers means a steady stream of income for your establishment and a solidified future—things that all restaurants and bars should care about.
To learn more about how you can use the power of the playlist to create repeat customers, click the link below!