January,20/2017

The Magic Mix for Your Restaurant’s Background Music

When you opened your bar or restaurant you had a vision, an image, a story you wanted to tell, a feeling you wanted to create.

Admit it: it’s about more than just making a buck.

You’ve invested a lot of money—and emotional capital—into bringing that vision to life. You put a lot of thought, time and money into your menu and your décor.

 

But what about your sound?

 Your background music can be one of the most powerful elements for evoking a positive emotional connection from your customer to your brand. It's is arguably the most crucial component to your bar or restaurant’s ambiance.

Your music is the secret weapon to creating high fives, good times, and overall, encouraging genuine connection—all factors that contribute to your bottom line. It’s actually kind of incredible the impact your background music can have on your customer experience and your revenue.

Building your own playlist, however, is like playing roulette with your brand. Make a misstep and your music can actually end up hurting your bottom line—and your brand's image.

 

Let's make a mix!

Think about your music like you think about your drinks.

Yes, believe it or not, your playlist has a lot in common with your drinks menu:

You wouldn’t serve drinks without a liquor license—music licensing for bars and restaurants is just as important. Not only can it be time consuming to try to curate your own playlists, but it can send you down a rabbit hole of red tape, fines and bad publicity.


  • Playing a random list of songs is the musical equivalent of serving your wine, beer and mixed drinks through a fountain pop dispenser; It’s fast and easy, but completely misses the point. You have a bartender—a mixologist—for a reason. Quality control, presentation and perfecting your guests' experience all comes into play. The same should be true for your playlist.

  • Like bartending, cultivating the perfect background music for your bar or restaurant is both a science and an art.

  •  In the World of Bartending:

A mixologist is an individual with a passion for combining ingredients and creating extraordinary cocktails—ultimately creating well-balanced experiences.

  • In the World of Playlists:

 A mixologist is an individual with a passion for combining genres, energy, and vibes to create extraordinary playlists, ultimately creating well-balanced experiences.

 
 

Our team at Control Play lives for music and innovation. We believe in the power of the playlist and music’s ability to bring people together, foster good times, and build lasting memories.

See for yourself what a difference Control Play can make for your bar or restaurant’s brand, bottom line and customer experience—and how easy it can be: try our free demo today.


Creative Services Team

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