"If you are a chef, no matter how good a chef you are, it's not good cooking for yourself; the joy is in cooking for others—it's the same with music."
With that quote in mind, think about this scenario:
When preparing a roast, you can throw it in a pan, put it in the oven preheated to three-fifty, and come back in two and a half hours...Boom, you have a cooked roast of beef.
You could sear the roast, crown it with selected spices , garnish with a variety of fresh vegetables to enhance the flavor of your au jus, and roast to the perfect temperature. Let it sit in its flavor for a bit, and then carve.
Wait, how does this compare to crafting a music playlist?
Well, you can dump in thousands of songs and hit shuffle...Boom, you have a playlist.
You can take each track and closely examine its DNA. Then categorize the meta-data, including genre, sub genre, peak chart position, date of release, BPM, mood, and content rating. Once you've prepared your library, you're ready to create the special recipe for your playlist.
Identify the demographic, environment, and time of day it'll be played. Match the meta-data to build a template, create a test list, modify, create a test list, modify—and so on until it's perfect. If you’re not modifyin', you’re not tryin’!
We believe our music video service is the best available for your bar or restaurant. Are you interested in reviewing your music video or digital signage system? Our entertainment and marketing consultants can work with you to review your business objectives and discuss industry best practices.
We're passionate about playlists and the power of entertainment to transform your business.
We don’t do the shuffle!