As businesses focused on guest experience, we have to ask: "What are we doing to ourselves with our music?"
Psychology studies make the point, time and time again, that music is important. On a sub-conscious level, it draws us in, makes us tap our toes, and drives our behavior and sense of belonging.
When the background music is appropriate for your clientele, it converts directly into sales and repeat business. But the problem is that "any old music" simply won't do! Musical selection must be handled thoughtfully, carefully, and in great detail.
The mistake many Restaurateurs make is in believing that great food is the only driving force behind the success of their business.
Take a second to fill out this form and discover what forces are really at work. And, more importantly, how you can control them.