Sports Bar Case Study: Wacky's

The Subscriber

You may have heard of Wacky's—a sports bar with a hyper-focus on the “big game.” The walls are lined with TVs playing sports clips and highlights all day, every day, and they’re known for their endless chicken wing sauce and style options.

The Challenge

Their sound just wasn’t complementing their experience or desired vibe.

The Approach

Control Play’s Music Mixology team examined Wacky's dayparts and observed that they were attracting a mature working lunch and after-work crowd, but excluding families or younger demographics.

The Solution

To achieve a vibe that was both family-friendly and still appealing to Wacky's loyal customers, the mixology team created a playlist strategy that allowed their music to be controlled by Control Play’s automation schedule to change throughout the day as the crowd does:

Daypart 1

A compromise of rock, classic rock and top 40 during most of the day leading into dinner

Daypart 2

Dinner time: 60% top 40 and 40% classic rock

Daypart 3

After dinner, pre-and post-games: very high energy and top 40

Daypart 4

Saturday and Sunday nights are geared towards the 18-25 demographic by including dance/EDM categories

Holidays

As the holidays approach, the mixology team begins including holiday music to Wacky's branded experience: 1 or 2 holiday songs per hour from late November, and gradually escalating to 3 to 5 holiday songs in mid-December. The holiday content is rested after December 31st.

“The music videos have been working great! The feedback has been awesome. Control Play is a great solution for my business entertainment!”

Craig Burgess, 
Founder 

Wacky's

Ready to tap into the power of the playlist?

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