Blog

Group of friends laughing and socializing together at a bar.
Music

Background Music Isn’t Background

I was in a bar a few weeks ago when Mr. Brightside came on. A couple of people at the bar started singing. Someone laughed. The room seemed to wake

Some friends at an american bar
Sports

The 4 Hour Fan Economy

Game day isn’t all day. You’ve got about four hours where attention is highest and decisions get made. Guests come in early, settle into the game, then decide pretty quickly