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As the MLB regular season is edging toward the playoffs, The NBA and NHL and many college sports are on the cusp of their seasons, and the NFL is starting its 18-week battle for the coveted Super Bowl. While all gamedays offer excellent opportunities for restaurants, the weeks that offer up the NFL regular season can be some of the most lucrative when done properly. While the players, coaches, and fans prepare themselves for North America’s most-watched sport, you will need to ensure your business and staff are equally prepared. So long as you have everything arranged, you can maximize both your profits and your customers’ enjoyment.

Readying your business and staff for gameday can be both more demanding and less stressful compared to regular services. While the influx of customers will almost certainly be higher than normal, you can easily ensure your restaurant is curated for this one large crowd. From food and drink specials to specialized music or video playlists, there are many ways for you to make this night of the week Sunday “Funday”.

Football Player Game Day Promotions

Every good sporting event needs some stellar and memorable food and drink specials that help promote the game, bring people into your restaurant to watch the game, and keep them in their seats for later games and post-game coverages. The gameday crowd will tend to be larger groups that will want to share cheap and often deep-fried foods with their friends. Offering a two-for-one appetizer special – particularly for items like wings, onion rings, or fries – is a smart and easy way to bring in revenue. Differentiating your specials from those of your competitors will make your business a unique and exciting experience for customers that will bring them back for game two, three, four, and beyond.

When creating your promotions, you should always have a situational awareness about the game: what are the teams or their mascots? What do you know about the key players on the teams? Which team is favored to win? Is it a big momentous game (a rivalry game or playoff game)? Implementing personalized ideas into your promotions can make them unique to your business and fun for the customers.

Engage Your Team

Something that might seem both obvious and overlooked is the morale of your employees, your team. They keep your business running smoothly, and having a large influx of customers during gamedays can become stressful and overwhelming for your team, no matter how regular these types of events can be. Engaging your team members can be anything from giving them specific work loads to offering them additional benefits for working an overly busy day. (Free appetizers or drinks after work, anyone?) Workers appreciate being appreciated; showing them you care about how they work and what they do before and after the game can go a long way to improve both your employees’ morale and your customers’ overall experience.

Prepare, Develop, and Display

After you’ve created your promotions and prepared your team for a hard but fun gameday workday, your music and digital signage will help you develop the right atmosphere and showcase all your dedication. Control Play will help with creating those perfect gameday playlists – pregame music that sets the tone, songs that play during the game to get the fans hyped for every play (think AC/DC’s “Thunderstruck” or Queen’s ultimate pump-up classic “We Will Rock You”), and the postgame revelry to keep the adrenaline going: there needs to be the right music for the right moment all day.

Gameday on 3 phones

You will also need to promote your own business: use eye-catching and informative digital signage to help display all that you have to offer for the game and beyond (see below). Customers may know that their favorite game is happening, but they won’t know what’s happening at your restaurant without being shown. Put on display your readiness for gameday and your dedication to your customers, and you will see an increase in both your loyal fanbase and your revenue.

By keeping your business fun, inviting, and well-tuned, you will be gameday ready all season long.

Jim Juniper

An entrepreneur since the age of 14, Jim is the Co-founder at Control Play. His passion for the effect of music started at the age of 6 with the delivery of an Electrohome console stereo to his family home. He is an evangelist for the utilization of technology managing content to architect a unique Guest Experience.

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Holiday Playlists

Holiday Playlists:

  • Family Holiday
  • Holiday Party
  • Kidzone Holiday
  • Traditional Holiday
  • R&B Holiday
  • Country Holiday
  • Holiday Crooners
  • Holiday Pop
  • Retro Holidays
  • Holiday Rock
  • Hip-Hop Holiday
  • Holiday “Not Holiday

Holiday + Playlists

  • Holidays + Bar Day Mix
  • Holidays + Bar Night Mix
  • Holidays + Classic Rock Mix
  • Holidays + Country
  • Holidays + Happy Hour
  • Holidays + Hits
  • Holidays + Party Hits
Jump Parks Playlist
  • ADRENALINE [13+/18+]
  • FAMILY JUMP
  • FEELIN’ GOOD [13+/18+]
  • HIP-HOP JUMP
  • JUMP ENERGY! [13+/18+]
  • JUMP PARTY [13+/18+]
  • MILLENIAL THROWBACKS
  • ROCK SHOW
Roller Skating Playlists
  • SIP-N-SKATE
  • SK8 ALL-TIME HITS [ALL/13+/18+]
  • SK8 FAMILY NIGHT (3HR] [ALL/13+]
  • SK8 OLD SKOOL
  • 70 DISCO SK8 PARTY
  • 80’S SK8 PARTY
  • 90’S SK8 PARTY
  • ADRENALINE [13+/18+]
  • FAMILY FAST
  • FAMILY SK8 PARTY
  • FEC TOP 100
  • FEELIN’ GOOD [13+/18+]
  • FUNKY & GROOVY SK8 PARTY
  • MILLENIAL THROWBACKS
  • SHUFFLE SK8
  • TINY TOTS SK8 PARTY
  • WEEKEND SK8 PARTY
  • TEEN PARTY SK8
Bowling Center Playlist
  • RETRO BOWLING PARTY
  • 90S BOWLING PARTY
  • ADRENALINE [13+/18+]
  • OLDIE BUT A GOODIE
  • ENERGY!
  • FEELIN’ GOOD [13+/18+]
  • MILLENIAL THROWBACKS
  • LEAGUE MIX [ALL/13+/18+]
  • COSMIC PARTY [ALL/13+/18+]
  • PATIO
  • ROCK & BOWL
  • COLLEGE BOWLING NIGHT
Christian PACK Playlists
  • CHRISTAIN A/C [ALL]
  • CHRISTIAN ENERGY [ALL]
  • CHRISTIAN HIP-HOP [13+]
  • CHRISTIAN HITS [ALL]
  • CHRISTIAN MIX [ALL]
  • CHRISTIAN MIX [18+]
  • CHRISTIAN ROCK [13+]
Family PACK Playlists
  • FAMILY MIX [ALL]
  • FAMILY MIX [13+]
  • KIDS MOVIE [ALL]
  • KIDZONE [ALL]
  • KIDZONE BIRTHDAY[ALL]
  • KIDZONE DAYCARE [ALL]
  • TEEN PARTY [13+]
FEC PACK Playlists
  • ADRENALINE [13+/18+]
  • CAFÉ
  • ENERGY! [13+/18+]
  • FEELIN’ GOOD [13+/18+]
  • MILLENIAL THROWBACKS
  • ALL DAY PARTY [ALL/13+/18+]
  • 80s RETRO PARTY
  • 90s PARTY
Themed Bar Pack Playlists
  • BEACH BAR
  • BEACH BAR PARTY
  • BLUES JAM
  • BRIT ROCK
  • COCKTAILS & CROONERS
  • LADIES NIGHT
  • PRIDE PARTY
  • SOUL SUNDAY
GAMEDAY PACK PLAYLIST
  • GAMEDAY
  • GAMEDAY-Courtside
  • GAMEDAY-Country
  • GAMEDAY-Retro
  • POST-GAME PARTY
  • TAILGATE
Restaurant, Bar & Pub Pack Playlist
  • BAR DAY
  • BAR NIGHT
  • CLUB MIX
  • FEELIN’ GOOD [13+/18+]
  • HAPPY HOUR
  • KICKIN’ COUNTRY
  • MUSIC & MIMOSAS
  • ALL DAY PARTY [13+/18+]
  • PATIO
  • PUB MIX
  • PUB ROCK
  • THE CLASSIC RECIPE
  • THE LUNCH CROWD [13+/18+]
  • THE MIX: DAY
  • THE MIX: NIGHT
  • ROCK BAR
GENRE Playlists
  • A/C
  • A/C HOT
  • A/C URBAN
  • 2K COUNTRY
  • COUNTRY GOLD
  • COUNTRY HITS
  • COUNTRY MIX
  • NEW COUNTRY
  • RED DIRT COUNTRY
  • 1980S-1990S COUNTRY Mix
  • DANCE 90s/00s
  • DANCE CLASSICS
  • DEEP HOUSE
  • EDM
  • LATIN
  • LATIN REGIONAL
  • LATIN URBAN
  • OLDIES
  • BIG BAND
  • HITS CLASSICS
  • HITS
  • MEGA-HITS
  • ONE-HIT WONDERS
  • RHYTHMIC
  • TOP 40 CHART
  • HIP-HOP
  • HIP-HOP 2K
  • HIP-HOP CLASSICS
  • 2K ROCK
  • 70s ROCK
  • 80s HAIRBAND
  • 80s ROCK
  • 90s ROCK
  • ALT 2K
  • ALTERNATIVE
  • CLASSIC ROCK
  • HARD ROCK
  • INDIE
  • INDIE CHILL
  • INDIE MIX
  • ROCK
  • ROCK GOLD
  • TRIPLE-A
  • CLASSIC JAZZ
  • SMOOTH JAZZ
  • R&B
  • R&B CHILL
  • R&B MIX
Themed Playlists
  • CANADA DAY
  • HOLIDAYS
  • HOLIDAYS KIDZONE
  • HOLIDAYS PARTY
  • HOLIDAYS TRADITIONAL
  • CINCO DE MAYO
  • HALLOWEEN
  • 4TH OF JULY
  • MARCH MADNESS MIX
  • MARDI GRAS
  • MOTHER’S DAY
  • OKTOBERFEST
  • PRIDE PARTY
  • ST. PATRICK’S
  • ST. PATRICK’S PARTY
  • CHRISTMAS IN JULY
  • SUMMER RETRO SIZZLER
  • SUMMER SIZZLER
  • ANTI-VALENTINE’S DAY
  • LOVE CLASSICS
  • VALENTINE’S DAY
DECADES Playlists
  • 1960s MIX
  • 1970s DISCO
  • 1970s MIX
  • 1970s-1990s HITS
  • 1980s MIX
  • 1980s PARTY
  • 1990s MIX
  • 1990s PARTY
  • 2000s MIX
  • 2000s PARTY
  • 2010s MIX