The holiday season has arrived, and the chords of holiday music are filling the air. From timeless classics to modern renditions, holiday music resonates deeply with one group in particular: Millennials, who represent 36% of its fans, in contrast to the 25% accounted for by the 55+ demographic. These songs aren’t just background noise for millennials; they’re a nostalgic trip back to family gatherings and holiday cheer. So, what does this mean for businesses, and how should we tailor our holiday playlists?
