How Millennials are Redefining Business Playlists this Holiday

Friends wearing santa hats drinking wine

The holiday season has arrived, and the chords of holiday music are filling the air. From timeless classics to modern renditions, holiday music resonates deeply with one group in particular: Millennials, who represent 36% of its fans, in contrast to the 25% accounted for by the 55+ demographic. These songs aren’t just background noise for millennials; they’re a nostalgic trip back to family gatherings and holiday cheer. So, what does this mean for businesses, and how should we tailor our holiday playlists?

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