Business Types

Rather than trying to be everything to everyone, Control Play focuses on being the favorite solution for specific business types. We go deep by creating human-curated libraries of content and playlists catered to your business type.

This focus provides your customers with the branded experience that they expect. This in turn makes your business a destination.

Family Entertainment Centers

Eatertainment

Restaurants, Bars & Pubs

Themed Retail

Family Entertainment

Creating family-friendly and “Mom-Approved” playlists is where we got our start in 2004. We understood that it was important to play appropriate content in your business. We also knew that it was a laborious task to manage the content on your TV screens.

We made our mark in Family Entertainment by creating our proprietary rating system. This was applied to every piece of content in each of the Content Integrations that we add to the Control Play TV platform. Erasing the grief of unhappy parents and the hours required to guarantee this was the foundation of our leadership position in the Family Entertainment industry.

Eatertainment

Changes in adult consumer trends have created the fastest-growing hospitality segment. “Eatertainment” experiences are a natural fit for how the Control Play TV platform creates and manages the guest experience. We understand and exceed expectations with the targeted demographics in the eat, play & socialize segment. Curating day-parted experiences with targeted content creates the perfect eatertainment experience for a variety of social gatherings. We can leverage our proven business TV technology AND help you create custom content to entertain your guests like never before!

Restaurants, Bars & Pubs

Successful operators strive to create a guest experience that differentiates them from all the other options down the street. Custom audio and video content is part of their unique strategy. The flexibility of the Control Play TV platform enables the creation of custom experiences as unique as your business and its targeted dayparts. We have Content Integrations catered to specific dayparts and demographics. See why successful restaurant, bar and pub operators count on Control Play!

Themed Retail

Progressive retailers are creating immersive and entertaining brand experiences to remain relevant in today’s competitive marketplace. This is achieved with a clearly curated and themed environment that replicates the vibe of their brand identity. Whether you are a modern salon or a lifestyle brand such as Harley Davidson, your TV screens help to foster the emotion that you want your customers to feel when they engage with your brand. The Control Play TV team successfully works with brands to craft memorable destination shopping experiences.