Digital signage continues to expand and transform, becoming an essential marketing tool for businesses of all sizes. It is a simple yet powerful way to grow customer engagement and increase revenue. We have covered how digital signage can drive repeat customers here at Control Play, but by strategically utilizing playlists, you can significantly enhance the impact of your screens, taking their effectiveness to unprecedented levels.
Digital signage can be used for much more than simple signs to display your messages. When used properly, visual playlists will raise your content to the next level. Placing your digital messaging strategically in a timed playlist will bring the right content to the right people at the right time – and all with minimal intervention on your part.
What makes a playlist any different from the average screen filled with digital signage? As you design a visual playlist, you are curating a specialized set of messages, images, and videos for certain times, events, or demographics. Like a music playlist, you choose what is being delivered to your customers, how and when they are seeing it, and making it a cohesive theme so that nothing feels off or out of place. The more balanced your visual playlist, the higher your customers’ engagement will be.
You can also have automations, both within and outside of your playlists, lessening the workload for you and employees. These automations can and should change the visual messaging on-screen often enough so that each customer sees the content they need to see quickly. Not everyone can stay put minutes at a time and stay engaged in your messaging, so making the switch between information short is key.
Automating your playlists is also important. As different groups come in for different needs, they will want to see a different set of messages. Setting times for when one playlist switches over to the next will give each demographic their desired messaging for the right length of time.
The greatest benefits of using a curated visual playlist over individual messages are organization and engagement. Customers are more likely to interact with and appreciate your digital signs when they are clearly laid out and targeted for a specific purpose. Not every customer will be interested in every piece of content, but when you create a playlist specifically designed for a single purpose, those who are engaged will see that single idea expanded upon, while those who might not have been wholly invested will see the wider picture and be more enticed.
Everything about visual playlists and digital signage is to enrich a customer’s experience and engagement with your business. As your visual messaging is organized within these curated playlists, and you automate between them according to the needs of your customers, you will see a rise in both customer engagement and business revenue.
For more information on creating digital signage playlists, don’t hesitate to reach out for assistance.
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