QR codes aren’t new. They’ve been around for years, slapped on menus, doors, tables, and receipts. But QR still has a lot of potential, especially when integrated into digital signage.
Done right, QR codes can turn passive screens into conversion machines that boost engagement, upsells, and loyalty…all without creating extra work for your staff.
Here’s how to make them work harder.
Table of Contents
Stop Limiting QR Codes to Menus
During the pandemic, QR menus exploded. Today, they’re looked at as more of a frustration than a feature. Guests don’t want to hunt down a code just to order a burger, especially if you’ve pulled every physical menu off the tables.
Your signage gives you a better play:
- Highlight signature dishes and drinks right on-screen.
- Use QR codes to offer details (ingredients, allergens, full menus) if guests want them.
- Keep the journey seamless: one scan, one click, no broken links.
Tip: Pair a mouthwatering image with a QR code for more info. It beats a little “Menu Here” sticker every time.
Want inspiration for what to display on-screen? Control Play helps you integrate QR codes with digital signage so guests engage without extra work.
Turn Screens Into Social Drivers
Your guests are likely already on their phones – make it count.
A well-placed QR code on your signage can:
- Send guests directly to Instagram, TikTok, or Facebook.
- Offer an instant perk: “Follow us and get 10% off apps tonight.”
- Unlock exclusive content: behind-the-scenes videos, playlist previews, or hidden specials.
Your screens are already getting attention. Use them to build your audience while guests are in the moment.
Promote Upcoming Events & Reservations
Your signage is prime advertising real estate for what’s coming next. Push bookings while they’re in the room:
- “Scan to book a booth for Friday’s live band.”
- “Trivia Night Thursday. Reserve your spot here.”
- “Add next week’s karaoke night to your calendar.”
Let Guests Request Songs
Display a QR code on-screen that links directly to your song request tool:
- Guests can browse and request tracks instantly.
- You control the playlist to keep the energy on-brand.
- Staff stay focused on service, not managing requests.
Everyone wins, and the experience feels personal.
Collect Feedback Without Awkwardness
Nobody wants to dig for a pen and fill out a comment card. But guests will scan a QR code if you make it quick and rewarding:
- “Rate tonight’s playlist.”
- “Vote for next week’s trivia theme.”
- “Tell us how we did (10 seconds, tops.)”
Want more responses? Sweeten the deal: “Scan to share feedback and get 10% off your next visit.” Simple. Fast. Painless.
Drive Loyalty, Bookings, and Upsells
Digital signage + QR codes = frictionless conversions. While guests are already engaged:
- Promote your loyalty program with instant sign-up.
- Push limited-time upsells (“Scan to grab a VIP upgrade”).
- Encourage early bookings for game nights and parties.
One quick scan can turn a “maybe later” into a “booked right now.”
Make It a Game
Want people to actually scan? Turn it into something fun. Gamification makes QR codes feel less like work and more like a challenge guests want to win:
- Hidden QR codes around the venue: “Scan three, win a free appetizer.”
- Loyalty points earned instantly with each scan.
- Live voting
When guests feel like they’re playing, they engage more, stay longer, and spend more.
Reduce Friction, Not Add It
The quickest way to kill QR engagement? Bad links, broken menus, or endless forms.
A few golden rules:
- QR codes should add convenience, not create frustration.
- Always keep links mobile-friendly and up to date.
- Use QR codes as enhancements, not replacements, for great service.
When you make scanning optional, relevant, and rewarding, guests actually want to engage.
The Bottom Line
QR codes aren’t very exciting on their own. But paired with digital signage, they can turn your screens into interactive tools that actually boost engagement and sales:
- Guests request songs without bugging staff.
- Events get booked before people leave.
- Socials grow while the vibe is high.
- Feedback comes in while it’s still relevant.
With Control Play, you can manage your music, videos, and signage from a single dashboard. Reach out to us to find out how!
Your screens are already running. It’s time to make them work harder.
