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2024 numbers on a wood and gold backgroundHere we are, on the cusp of completing another journey around the sun, as we approach one of the most profitable days for bars and restaurants: New Year’s Eve. Wondering just how lucrative New Year’s Eve can be? A look at industry insights reveals its significant impact on local bars and lounges. For an in-depth analysis, check out this article.

Given the potential profits at stake, you definitely don’t want to miss out on the opportunities New Years Eve presents. So here are a few tips to help bars and restaurants capitalize:

Embrace a Captivating Theme:

Hosting a New Year’s Eve party is essential, but standing out from the crowd is key. Why not transform your usual champagne and noisemaker affair into a themed extravaganza? A creative theme not only livens the atmosphere but also gives your guests a compelling reason to step out and celebrate in style. Choose a unique theme that excites and engages your guests but can also fit with your vibe. It could be a Roaring ’20s party, a futuristic space odyssey, or a Hollywood glam night. The key is to select a theme that not only excites but fully engages your guests, encouraging them to partake in the theme through their attire and participation, thus creating a truly immersive and memorable experience.

Encourage Splurging and Upsell:

New Year’s Eve isn’t just another evening out – it’s a night when patrons are ready to splurge, often spending up to three times more than they would on a typical night out. This presents a golden opportunity for you to elevate their experience and your profits through strategic upselling. Introduce exclusive VIP packages that include perks like front-row seats to entertainment, early access, or even a personal host.

cocktail sparkling wineCraft special signature cocktails or a curated selection of premium beverages that align with the evening’s theme. These unique drinks not only add to the festive atmosphere but also encourage guests to try something new and exquisite.

Additionally, consider offering luxe bottle service options, providing a touch of elegance and exclusivity. This service not only enhances the overall experience for your guests but also significantly boosts your revenue.

By focusing on these upscale offerings, you transform a regular evening into an extraordinary, memorable event, ensuring that your guests ring in the New Year with style.

Last-Minute Promotion Can Work Wonders:

If you haven’t kicked off your event promotion yet, don’t worry – you’re still in the game! Statistics from Eventbrite reveal that up to 46% of people make their New Year’s Eve plans at the last minute. This insight offers a prime opportunity to capture their attention and fill your venue.

Ramp up your social media marketing during that crucial window between Boxing Day and New Year’s Eve. Use engaging posts, countdown stories, and sneak peeks of what you’re offering to spark interest and create a buzz. Showcase the unique aspects of your event – be it the theme, special menu, or entertainment line-up.

This strategic push can significantly increase your last-minute bookings. Additionally, it serves as a reassurance for those who have already decided to attend your event, reinforcing that they’ve made the perfect choice for their New Year’s celebration. Remember, it’s not just about filling seats; it’s about creating excitement and anticipation for a night they won’t forget!

Make the Countdown Spectacular…and Automatic.

The countdown to midnight is the heartbeat of New Year’s Eve, symbolizing the the transition from 2023 to the fresh possibilities of 2024. Consider using services like our special New Year’s countdown for all customers. We provide updates throughout December 31st, leading to a grand finale. We sat down with Chief Playlist Officer Adam Melrose last week where he offered expert advice and insights that are sure to elevate your New Year’s Eve!

What are you leaving your guests with?

As your guests depart from an unforgettable evening, surprise them with a small, yet impactful gift or morning treat. Imagine receiving a carefully packaged fresh croissant to savor the next morning or a thoughtfully assembled hangover kit – complete with a water bottle, Gatorade, small snack, and gum to ease their start into the new year.

But why stop there? Add an extra layer by including a special coupon for a brunch promotion at your venue. This not only encourages a return visit but also enhances the value of your parting gift. It’s a strategic and caring gesture that not only leaves a lasting impression but also strengthens the bond with your guests, turning a single night’s experience into an ongoing relationship.

So there you have it – your blueprint to hosting a New Year’s Eve extravaganza that’ll have guests raving long after the confetti has settled. Here’s to making the leap into 2024 unforgettable!

Happy New Year

Jim Juniper

Jim is a Co-founder at Control Play. He is an evangelist for strategic content curation. His passion is helping successful, growing businesses create guest entertainment experiences that make their customers happy! Connect with Jim on LinkedIn -