Your venue’s television screens are some of the most visible assets in your building. Yet in many restaurants and bars, they function as little more than background entertainment.
With the right strategy, those same screens can actively enhance the guest experience and support revenue goals.
By transforming existing TVs into dynamic digital signage, you create a direct communication channel with every guest in the room. Instead of relying solely on menus or verbal reminders, you can reinforce promotions, highlight events, and guide attention exactly where you want it.
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The “Control, Play, Promote” Framework
A modern approach to in-venue media centers on a simple yet effective framework: Control, Play, and Promote. This strategy allows you to take command of your screens, deliver captivating content, and strategically advertise your offerings. It transforms your TVs from a passive distraction to an active part of your guest experience.
By embracing this model, you unlock the ability to display high-impact visuals that grab attention and drive specific actions, such as ordering a daily special or learning about an upcoming event.
Promote, Inform, and Engage with Digital Signage
Promote Digital Signage puts your screens to work for your business. It empowers you to display your own custom video messaging to connect directly with the people in your venue. You can showcase new menu items, highlight upcoming events, or share your brand’s story to enhance your venue’s appeal.
Don’t have custom content ready? You can still deliver a professional experience. The system provides access to a library of hundreds of professionally produced stock content pieces that can be used out of the box, ensuring your screens always look polished and engaging. This flexibility allows you to inform customers about promotions and entertain them with relevant content, all while reinforcing your brand identity.
Maximize Impact with Scheduling and Automation
The true power of digital signage is realized through smart automation. Advanced Scheduling & Automations features enable you to fully automate your content strategy, creating a “set it and forget it” system that works around the clock.
This unlocks powerful tactics like Day-Parting, which allows you to schedule different content for different times of the day. For example, you can promote coffee and breakfast specials in the morning, lunch deals in the afternoon, and happy hour cocktails in the evening. This ensures your messaging is always relevant to the guests currently in your establishment.
Furthermore, Event-Driven Flow customizes the on-screen experience based on specific triggers. Whether it’s a major sporting event, a holiday, or a private party, your digital signage automatically adapts to create a highly tailored atmosphere that resonates with the changing demographics and mood of your venue.
By leveraging your existing TVs with a strategic digital signage solution, you create a more dynamic environment, communicate more effectively with your guests, and boost guest satisfaction.
Ready to turn your existing TVs into a revenue-driving digital signage system? Let’s talk.
Frequently Asked Questions
Can I turn my existing TVs into digital signage?
Yes. Most modern TVs can be converted using a digital signage player or compatible software platform.
What is dayparting in digital signage?
Dayparting allows you to schedule different content for specific times of day, such as breakfast, lunch, and happy hour.
Does digital signage increase restaurant sales?
Strategic digital signage can increase awareness of promotions and influence ordering behavior by placing timely messaging in front of guests.
